For many authors and aspiring authors, social media can be an abstract goal. You know it’s important for building your platform, you know your publisher or agent or writing group is encouraging you to do it, and you probably know there’s a difference between personal social media, and professional. But you may not know how to actually go about finding your audience, and engaging them.
My first, most important piece of advice is: relax, and try to have fun with it. Find the sites you like and that you feel comfortable with, and if a site doesn’t work for you, it’s ok. Move on. Focus most of your energy on the sites you do enjoy being on. Social media is meant to be a way of connecting with your audience and your fans in a fun, genuine way; if you’re not having fun with it, your audience will pick up on that, and it won’t be worth it in the long run. It’s hard to keep doing something if you’re not enjoying it, and frequent use is important with social media. Experiment with new sites, but when you find what you really like, run with it.
I find that my clients have the most fun with their Facebook Pages and their blogs.